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Presenting Deliciousness in Every Bite: The Making of the Key Visual “Coco Aro”

Chocolate, in all its deliciousness, is not only a food, but also an experience. When we talk about the chocolate brand “Coco Aro”, we are talking about more than just great taste. We are talking about an identity that portrays tenderness, playfulness, and enjoyment.

In an effort to portray the essence of “Coco Aro” through an image, we decided to create a key visual that perfectly conveys this message. By combining the typical elements of chocolate, such as fruit, leaves, and seeds, along with three interesting characters, we wanted to create a visual artwork that not only captivates the eye, but also invites the tongue to taste the pleasure of our chocolate.

illustration
chocolate illustration asset
illustration
chocolate illustration asset
illustration
chocolate illustration asset
  1. Depicting Authenticity with Chocolate Fruit

The chocolate fruit was one of the main focuses in the creation of the “Coco Aro” key visual. It is not just about showing customers that we use real chocolate in our products, but also about presenting the authentic taste and natural delicacy found in every bite of “Coco Aro” chocolate. By using rich colors and tempting textures, the chocolate fruit in our key visuals becomes a symbol of authenticity and quality.

  1. Chocolate Leaf: Symbol of Greenery and Freshness

Brown leaves not only provide an interesting color nuance in our key visuals, but also represent the freshness and life contained in every “Coco Aro” product. By showing the fresh and green leaves, we want to communicate that our chocolate is not only delicious, but also provides a refreshing and healthy sensation.

  1. Chocolate Beans: The Foundation of Deliciousness

The cacao bean is the foundation of all chocolate products, and “Coco Aro” is no exception. In our key visuals, the cacao bean is an important element, creating an interesting structure and texture and depicting the wholeness of each of our products. By highlighting the beans, we want to remind customers that every bite of “Coco Aro” chocolate starts with high quality beans.

  1. Characters that Bring All Elements to Life

The three characters present in the “Coco Aro” key visual are not just ornamental, but also carry important messages. They are representatives of the joy, warmth, and deliciousness contained in every “Coco Aro” product. With their friendly smiles and engaging demeanor, these characters bring all the elements in the key visuals to life, creating a work of art filled with warmth and joy.

In the process of creating the “Coco Aro” key visual, we carefully combined all these elements, hoping to convey the messages that we want to convey to our customers. With this key visual, we not only want to captivate the eye, but also invite everyone to experience the deliciousness that we offer in every “Coco Aro” product.

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