Quintessence:
This DZ project is a sketch asset creation for branding. In the creative and business world, digital asset creation is a crucial step in carving out a brand’s identity and appeal. The creation of an interesting and classic coffee-themed sketch, specifically designed to strengthen the branding of a coffee shop. This sketch will become a valuable asset that can be applied in various media, including menus, flyers, and more.

Organizing Inspiration in a Sketch:

1. Understand the Essence of Coffee:
   Before starting the sketching process, a deep understanding of the essence of coffee is a crucial first step. Understand the flavors, aromas, and unique characteristics that you want to convey through coffee shop branding.
2. Creativity Meets Functionality:
   A vignette is not only about visual aesthetics, but also about conveying brand messages and values. Combine creativity with functional elements, ensuring that every line and detail serves a clear purpose in supporting the branding concept.

Digital Asset Creation:

1. Idea or Model Search:
   Start with the search for ideas and models to be created, after finding the idea then execute it digitally with a sketch style. This is the stage where creativity runs wild. Take inspiration from the shape of the cup, coffee beans, or cafe atmosphere that you want to highlight. Here are some digital assets that have been created:

1. Choosing the Right Colors:
   Colors have great power in building brand identity. Choose a color palette that matches the cafe concept or desired color. For example, warm coffee colors or classic shades like brown and gold to add a sense of luxury. Here is the basic color palette that will be used in the media that will be created:

Asset Application in Media:

1. Engaging Menus:
   Sketches can be applied to coffee menus, providing an artistic touch and helping customers have a unique experience right from the start.

1. Eye-Catching Flyers:
   An eye-catching sketch design will put your flyer in the spotlight. With this creative element, the flyer is not only a promotional tool but also a piece of art that can be appreciated.

Conclusion:
Creating digital assets such as coffee shop sketches is an investment in building a strong visual identity. By understanding the essence of coffee, combining creativity and functionality, and applying the work in various media, you can create memorable experiences for your customers and strengthen your brand position in the competitive coffee market.

Find more Design assets here! and see more unique illustrations on Instagram Portfolio